Diners' loyalty towards luxury restaurants : the moderating role of product knowledge
Year of publication: |
2015
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Authors: | Peng, Norman ; Chen, Annie Huiling |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 2, p. 179-196
|
Subject: | Emotion | Luxury restaurant | Product knowledge | Stimuli | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing |
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