Direct and indirect effects of perceived risk and website reputation on purchase intention : a mediating role of online trust
Chatpong Tangmanee, Chayanin Rawsena
| Year of publication: |
July 2016
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|---|---|
| Authors: | Tangmanee, Chatpong ; Rawsena, Chayanin |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 5.2016, 6, p. 1-11
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| Subject: | Online Trust | Perceived Risk | Website Reputation | Purchase Intention | Website | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Electronic Commerce | E-commerce | Reputation | Risikopräferenz | Risk attitude | Firmenimage | Corporate reputation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v5i6.539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588278