Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Florian v. Wangenheim ; Tomás Bayón
| Year of publication: |
2001
|
|---|---|
| Authors: | Wangenheim, Florian von ; Bayón, Tomás |
| Publisher: |
Bruchsal |
| Subject: | Business-to-Business-Marketing | Verbraucherzufriedenheit | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 21 Bl. : graph. Darst. |
|---|---|
| Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal, ISSN 1613-6691. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004752399