Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
| Year of publication: |
2003
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|---|---|
| Authors: | Chiang, Wei-yu Kevin ; Chhajed, Dilip ; Hess, James D. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 49.2003, 1, p. 1-20
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