Direct or indirect comparative ads: The moderating role of information processing modes
| Year of publication: |
2013
|
|---|---|
| Authors: | Kalro, Arti D. ; Sivakumaran, Bharadhwaj ; Marathe, Rahul R. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 2, p. 133-147
|