Direct to consumer advertising in pharmaceutical markets
Year of publication: |
2005
|
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Authors: | Brekke, Kurt R. ; Kuhn, Michael |
Publisher: |
Munich : Center for Economic Studies and ifo Institute (CESifo) |
Subject: | Werbung | Pharmazeutisches Produkt | Oligopol | marketing | pharmaceuticals | oligopoly |
Series: | CESifo Working Paper ; 1493 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 50046863X [GVK] hdl:10419/18957 [Handle] |
Classification: | I11 - Analysis of Health Care Markets ; M37 - Advertising ; L65 - Chemicals; Rubber; Drugs; Biotechnology ; L13 - Oligopoly and Other Imperfect Markets |
Source: |
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