Direct-to-consumer prescription medication advertisements and use of different types of media

Joshua Fogel, Rivka Herzog

Year of publication:	2020
Authors:	Fogel, Joshua ; Herzog, Rivka
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 4, p. 51-72
Subject:	Brand Managers \| Direct-To-Consumer Advertising \| E-Commerce \| Internet \| Marketing \| Media \| Medications \| Social Media \| Online-Marketing \| Internet marketing \| Social Web \| Social web \| Arzneimittel \| Pharmaceuticals \| Markenführung \| Brand management \| Direktmarketing \| Direct marketing \| Werbewirkung \| Advertising effects \| Werbung \| Advertising \| Marketingmanagement \| Marketing management \| Markenartikel \| Brand

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.4018/JECO.2020100103 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012427422