Direction for future research in eWOM : issues of credibility format and impact

Shamim Ahmed Khan, Siti Rahayu Hussin, and Abu Bakar A. Hamid

Year of publication:	2018
Authors:	Shamim Ahmed Khan ; Siti Rahayu Hussin ; Abu Bakar bin Abdul Hamid
Published in:	International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 15.2018, 2, p. 329-341
Subject:	Electronic word of mouth (eWOM) \| Credibility \| Text Versus Visual eWOM \| Brand Trust \| BrandLoyalty \| Online Purchase Intention \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Glaubwürdigkeit \| Online-Handel \| Online retailing \| Vertrauen \| Confidence \| Online-Marketing \| Internet marketing \| Markenimage \| Brand image

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