Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Ines Spielvogel, Brigitte Naderer and Jörg Matthes
| Year of publication: |
2021
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|---|---|
| Authors: | Spielvogel, Ines ; Naderer, Brigitte ; Matthes, Jörg |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 1, p. 5-25
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| Subject: | AVMSD | disclosures | practice | Product placement | research | television program | Product Placement | EU-Staaten | EU countries | Unternehmenspublizität | Corporate disclosure | Fernsehprogramm | Television programme | Werbewirkung | Advertising effects | Fernsehen | Television |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1781478 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498498