Disconfirmation effect on online rating behavior : a structural model
Yi-Chun (Chad) Ho, Junjie Wu, Yong Tan
| Year of publication: |
September 2017
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| Authors: | Ho, Yi-Chun ; Wu, Junjie ; Tan, Yong |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 3, p. 626-642
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| Subject: | disconfirmation | online reviews | rating bias | user-generated content | word of mouth | learning models | hierarchical Bayes | Bayesian estimation | Virales Marketing | Viral marketing | Bayes-Statistik | Bayesian inference | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Bewertung | Evaluation | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0694 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754100