Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
| Year of publication: |
2006
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|---|---|
| Authors: | Leboeuf, Robyn A. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 1, p. 59-72
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