Discounting the international markets and the face value effect : a double-edged sword?
Year of publication: |
2012
|
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Authors: | Lowe, Ben ; Barnes, Bradley R. ; Rugimbana, Robert |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 3, p. 144-156
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Subject: | Preisdifferenzierung | Price discrimination | Rabatt | Rebate | Zahlungsbereitschaftsanalyse | Willingness to pay | Niedrigpreisstrategie | Low-cost strategy | Experiment |
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