Discourse and institutional change in mass retail : the case of an institutional entrepreneur in France ; the weblog of Leclerc
Year of publication: |
2013
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Authors: | Messeghem, Karim ; Fourquet-Courbet, Marie-Pierre |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 1, p. 61-79
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Subject: | Institutional entrepreneur | Mass retail | Pragmatics of communication | Rhetorical strategies | Weblog | Methodology of discourse analysis | Entrepreneurialism | Organizational change | Michel-Édouard Leclerc | Einzelhandel | Retail trade | Institutioneller Wandel | Institutional change | Diskurstheorie | Discourse theory | Web 2.0-Technologien | Web 2.0 technologies | Frankreich | France |
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