Discovering Business networks in Virtual Marketplaces
Electronic markets are intrinsically social environments. Virtual marketplaces, populated by avatars and objectsrepresenting market players (both people and software agents), enable the observation and measurement ofbehaviours that is difficult (if not impossible) to perform in physical market environments. This paper presentsthe conceptual framework of the virtual market place - an electronic trading environment that amalgamates therepresentations of market players, supporting actors (e.g, information bots, data mining agents), productrepresentations, transaction and communication systems, tools for accessing and presenting all contextualinformation - all of which support market operations. The paper discusses the design of the data sets collected insuch environment that will enable the analysis and investigation of emerging business networks between theplayers, the data mining techniques that can be applied and the outcomes. Incorporating these techniques in theelectronic trading environment can lead to electronic markets, which support the discovery of innovativebusiness transactions.
Year of publication: |
2003
|
---|---|
Authors: | Simoff Simeon |
Other Persons: | Lethbridge, N (contributor) |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Wilson David, (2003)
-
Exchange rate modelling using news articles and economic data
Zhang Debbie, (2005)
-
A foundation for informed negotiation
Debenham John, (2006)
- More ...