Discovering ethnic minority business research directions using text mining and topic modelling
Year of publication: |
2023
|
---|---|
Authors: | Moro, Sérgio ; Pires, Guilherme D. ; Rita, Paulo ; Cortez, Paulo ; Ramos, Ricardo F. |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 25.2023, 1, p. 83-102
|
Subject: | Entrepreneurial marketing | Entrepreneurship | Ethnic entrepreneurs | Ethnic entrepreneurship | Literature analysis | Small business marketing | Entrepreneurship approach | KMU | SME | Ethnische Gruppe | Ethnic group | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Marketing | Selbstständige | Self-employed |
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