Discovering heterogeneous consumer journeys in online platforms : implications for networking investment

Ho Kim, Juncai Jiang, Norris I. Bruce

Year of publication:	2021
Authors:	Kim, Ho ; Jiang, Juncai ; Bruce, Norris I.
Subject:	Consumer journey \| Online platform \| User activity metrics \| Social influence \| Spillover effect \| Sequential Monte Carlo methods \| Dynamic latent instrumental variable \| Networking investment \| Digitale Plattform \| Digital platform \| Konsumentenverhalten \| Consumer behaviour \| Monte-Carlo-Simulation \| Monte Carlo simulation \| Online-Handel \| Online retailing \| Netzwerkökonomik \| Network economics \| Theorie \| Theory \| Social Web \| Social web \| Spillover-Effekt

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s11747-020-00741-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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