Discovering knowledge by comparing silhouettes using k-means clustering for customer segmentation
Zeeshan Akbar, Jun Liu, Zahida Latif
| Year of publication: |
2020
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|---|---|
| Authors: | Akbar, Zeeshan ; Liu, Jun ; Latif, Zahida |
| Published in: |
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-0666, ZDB-ID 2194123-3. - Vol. 16.2020, 3, p. 70-88
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| Subject: | Clustering | Data Mining | K-Means | Knowledge Management | Silhouette | Data mining | Wissensmanagement | Knowledge management | Clusteranalyse | Cluster analysis | Regionales Cluster | Regional cluster | Zielgruppe | Target group |