Discovering target groups in social networking sites : an effective method for maximizing joint influential power
Kaiquan Xu; Xitong Guo; Jiexun Li; Raymond Y. K. Lau; Stephen S. Y. Liao
| Year of publication: |
2012
|
|---|---|
| Authors: | Xu, Kaiquan ; Guo, Xitong ; Li, Jiexun ; Lau, Raymond Yiu Keung ; Liao, Stephen Shaoyi |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 318-334
|
| Subject: | e-Commerce | Joint influential power | Social network mining | Targeted marketing | Web mining | Social Web | Social web | Soziales Netzwerk | Social network | Zielgruppe | Target group | Data Mining | Data mining | Electronic Commerce | E-commerce | Bergbau | Mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009730234