Discussing the potential of the institutional theory to leverage service-dominant logic advancements
Year of publication: |
2021
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Authors: | Gonçalves, Sara Martins ; Silva, Rui Vinhas da |
Published in: |
European journal of management studies : EJMS. - Bingley, United Kingdom : Emerald Publishing, ISSN 2635-2648, ZDB-ID 3060510-6. - Vol. 26.2021, 1, p. 3-16
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Subject: | Institutional theory | Institutions | Institutional logics | Neo-institutionalism,Service-dominant logic | Rational choice institutionalism | Institutionenökonomik | Institutional economics | Service-Dominant Logic | Service-dominant logic | Neue Institutionenökonomik | New institutional economics | Rationalität | Rationality | Marketingtheorie | Marketing theory |
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