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Advertising, Earnings Prediction and Market Value : An Analysis of Persistent UK Advertisers
Shah, Syed Zulfiqar Ali, (2019)
The value relevance of cash flows, current accruals, and non-current accruals in the UK
Akbar, Saeed, (2011)
The value relevance of major media advertising expenditures: Some U.K. evidence
Shah, Syed Zulfiqar Ali, (2009)