Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Paul E. Ketelaar, Stefan F. Bernritter, Jonathan van't Riet, Arief Ernst Hühn, Thabo J. van Woudenberg, Barbara C. N. Müller and Loes Janssen
| Year of publication: |
2017
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|---|---|
| Authors: | Ketelaar, Paul E. ; Bernritter, Stefan F. ; Riet, Jonathan van 't ; Hühn, Arief Ernst ; Woudenberg, Thabo J. van ; Müller, Barbara C. N. ; Janssen, Loes |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 2, p. 356-367
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| Subject: | location-based advertising | location congruency | advertising medium | attention | brand choice | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenartikel | Brand | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1093810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011689882