Disentangling preferences, inertia and learning in brand choice models

Thesis (Ph. D.)--University of Rochester. William E. Simon Graduate School of Business Administration, 2008.

Authors:	Shin, Sangwoo (1973 ; Horsky, Dan
Publisher:	University of Rochester
Subject:	State dependence \| Preferences \| Brand choice \| MCMC \| Bayesian learning

freely available

Full text |

More access options

Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Thesis
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10009482969