Disgust and preference for familiar brands
Year of publication: |
2021
|
---|---|
Authors: | Donato, Carmela |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 1/2, p. 5-23
|
Subject: | Disgust | Brand familiarity | Ego-depletion | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
-
Knoll, Johannes, (2015)
-
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter, (2019)
-
The online framing effect : the moderating role of warning, brand familiarity, and product type
Chen, Yi-Fen, (2016)
- More ...
-
Gender Diversity in the Corporate Boardroom: Do Women Affect Risk?
Cosentino, Nadia, (2012)
-
Scopelliti, Irene, (2011)
-
I like you, but only if not too successful: male spokespersons effectiveness
Adıgüzel, Feray, (2019)
- More ...