Disorganizing and Synchronization as Dynamic Capabilities When Creativity Matters

This paper investigates the dynamic capabilities of firms in the video game industry, where these firms are at the intersections of different markets, each with its own degree of dynamism which varies also in time, and its imperatives and pace of change. In this industry, firms are required not only to have technical and evolutionary fitness but also to achieve a creative one. On the basis of 36 semi-structured interviews aimed at the development of grounded theory, temporary findings of this study, highlights how firms achieve creative fitness through an adequate use of disorganizing and synchronization capabilities, allowing them to orchestrate latent processes embodied in multiple levels in and outside of the firm.