Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Zhao Jiang, Wu Dan, Liu Jie
| Year of publication: |
2020
|
|---|---|
| Authors: | Jiang, Zhao ; Dan, Wu ; Liu, Jie |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 2, p. 453-474
|
| Subject: | Internet-based targeted advertising | Mass advertising | Targeting precision | Advantage market | Weak market | Zielgruppe | Target group | Werbung | Advertising | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09388-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012224110