Distributed lags using elastic-net regularization for market response models : focus on predictive and explanatory capacity
Andrés Martínez, Alfonso Salafranca, Ana E. Sipols, Clara Simon de Blas, Daniel van Hengel
| Year of publication: |
2024
|
|---|---|
| Authors: | Martínez Moreno, Andrés ; Salafranca, Alfonso ; Sipols, Ana E. ; De Blas, C. Simón ; Hengel, Daniel van |
| Subject: | Advertising | Distributed Lag Model | Lagged effects | Machine learning | Prediction | Prognoseverfahren | Forecasting model | Lag-Modell | Lag model | Künstliche Intelligenz | Artificial intelligence | Werbewirkung | Advertising effects | Schätztheorie | Estimation theory | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00204-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138023