Diversity, equity, inclusion, and brand outcomes : a case of higher education
Thuy D. Nguyen, Majed Yaghi, Gopala Ganesh, Charles Blankson, Audhesh K. Paswan and Robert Pavur
| Year of publication: |
2024
|
|---|---|
| Authors: | Nguyen, Thuy ; Yaghi, Majed ; Ganesh, Gopala K. ; Blankson, Charles ; Paswan, Audhesh K. ; Pavur, Robert J. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 8, p. 949-967
|
| Subject: | Brand preference attainment | Diversity | Equity | Inclusion | Student identification | Student intention to engage postgraduation | Studierende | Students | Diversity Management | Diversity management | Hochschule | Higher education institution | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2023-4545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173293