Divide tariffs and prosper? : a focus on the role of need for cognition

Sven Feurer, Monika C. Schuhmacher and Sabine Kuester

Year of publication:	2015
Authors:	Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine
Published in:	Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 2, p. 101-108
Subject:	Partitioned pricing \| Need for cognition \| Price fairness \| Tariffs \| Kognition \| Cognition \| Zoll \| Zollpolitik \| Tariff policy \| Theorie \| Theory \| Konsumentenverhalten \| Consumer behaviour \| Preismanagement \| Pricing strategy

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