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Don Dixon : a scholar of marketing and gentleman of the first order
Wilkinson, Ian F., (2011)
The timeless intellectual contributions of Donald F. Dixon
Tamilia, Robert D., (2011)
17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo, (2021)
Marketing and the Cold War: an overview
Tadajewski, Mark, (2016)
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark, (2013)
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice