Do all roads lead to rome? : exploring the relationship between social referrals, referral propensity and stickiness to video-on-demand websites
Antonia Köster, Christian Matt, Thomas Hess
| Year of publication: |
2021
|
|---|---|
| Authors: | Meythaler, Antonia ; Matt, Christian ; Hess, Thomas |
| Published in: |
Business & information systems engineering. - Atlanta, Georgia : AIS, ISSN 1867-0202, ZDB-ID 2478345-6. - Vol. 63.2021, 4, p. 349-366
|
| Subject: | Social referrals | Organic search | Social media advertising | Website stickiness | Referral propensity | Social Web | Social web | Website | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12599-020-00660-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012599810