Do bans on illuminated on-premise signs matter? : balancing environmental impact with the impact on businesses
Charles R. Taylor and Matthew E. Sarkees
| Year of publication: |
2016
|
|---|---|
| Authors: | Taylor, Charles Raymond ; Sarkees, Matthew E. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 1, p. 61-73
|
| Subject: | promotion | signage | sales impact | regulation | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1059005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547944