Do Charity Sport Events Function as "Brandfests" in the Development of Brand Community?
| Year of publication: |
2013
|
|---|---|
| Authors: | Woolf, Jules ; Heere, Bob ; Walker, Matthew |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 27.2013, 2, p. 95-107
|