Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Yogesh K. Dwivedi, Janarthanan Balakrishnan, Abdullah M. Baabdullah, Ronnie Das
| Year of publication: |
2023
|
|---|---|
| Authors: | Dwivedi, Yogesh K. ; Balakrishnan, Janarthanan ; Baabdullah, Abdullah Mohammed ; Das, Ronnie |
| Subject: | AI humanness | chatbots | customer journey | elaboration likelihood model (ELM) | marketing automation | recommendation intention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21888 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432396