Do coffee chains have strategic superiority? : an examination of the intra-regional and size strategies of coffee chains
Year of publication: |
2022
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Authors: | Park, Kwangmin ; Jang, Soocheong (Shawn) |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 105.2022, p. 1-12
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Subject: | Coffee shop survival | Intra-regional strategy | Diversification and specialization | Floorspace size strategy | Standardization and adaptation | Kaffee | Coffee | Kaffeesektor | Coffee sector | Diversifikation | Diversification | Strategisches Management | Strategic management | Kaffeeanbau | Coffee farming | Kaffeemarkt | Coffee market | Betriebsgröße | Firm size | Standardisierung | Standardization | Lieferkette | Supply chain |
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