Do consumers forgive? : a study of animosity in the MENA region
Selima Ben Mrad; Tamara F. Mangleburg; Michael R. Mullen
| Year of publication: |
2014
|
|---|---|
| Authors: | Mrad, Selima Ben ; Mangleburg, Tamara F. ; Mullen, Michael R. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 2, p. 153-166
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| Subject: | Consumer animosity | motivations | willingness to buy | country of origin | consumer ethnocentrism | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | MENA-Staaten | MENA countries | Kulturelle Identität | Cultural identity | Ursprungsregeln | Rules of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359890