Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Jessica Aschemann-Witzel and Ulrich Hamm
| Year of publication: |
2010
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|---|---|
| Authors: | Aschemann-Witzel, Jessica ; Hamm, Ulrich |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 1/2, p. 47-58
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbeplanung | Advertising planning | Lebensmittel | Food | Gesundheit | Health | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952926