Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Silke Bambauer-Sachse; Sabrina Mangold
| Year of publication: |
2013
|
|---|---|
| Authors: | Bambauer-Sachse, Silke ; Mangold, Sabrina |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 4, p. 373-381
|
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Manipulation | Werbewirkung | Advertising effects | Produktqualität | Product quality | Wahrnehmung | Perception | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755604