Do consumers understand what different green claims actually mean? : an experimental approach in Italy
Roberta Iovino, Francesco Testa, and Fabio Iraldo
| Year of publication: |
2024
|
|---|---|
| Authors: | Iovino, Roberta ; Testa, Francesco ; Iraldo, Fabio |
| Subject: | Öko-Produkt | Sustainable product | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Italien | Italy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2175279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575225