Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?
Year of publication: |
2011
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Authors: | Livne, Gilad ; Simpson, Ana ; Talmor, Eli |
Published in: |
Journal of Business Finance & Accounting. - Wiley Blackwell, ISSN 0306-686X. - Vol. 38.2011, 3-4, p. 334-363
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Publisher: |
Wiley Blackwell |
Saved in:
Online Resource
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