Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Muhammed Zakir Hossain, Habiba Kibria, Saraj Farhana
| Year of publication: |
2018
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|---|---|
| Authors: | Hossain, Muhammed Zakir ; Kibria, Habiba ; Farhana, Saraj |
| Published in: |
Inventi impact: service sector. - Bhopal : Inventi Journals, ISSN 2249-0965, ZDB-ID 2821951-X. - 2018, 1, p. 9-24
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| Subject: | Loyalty Program | Customer Relationship Management | Relationship Marketing | Rewards Program | Loyalty in Airlines Industry | Customer Satisfaction | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/ jssm.2017.104029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145709