Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Garvin Lees; Maxwell Winchester
| Year of publication: |
2014
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|---|---|
| Authors: | Lees, Garvin ; Winchester, Maxwell |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 1, p. 4-16
|
| Subject: | segmentation | targeting | consumer profiles | financial services | advertising | banks | Australien | Australia | Konsumentenverhalten | Consumer behaviour | Bank | Finanzdienstleistung | Financial services | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497790