Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Year of publication: |
2021
|
---|---|
Authors: | Salagrama, Ramakrishna ; Prashar, Sanjeev ; Tata, Sai Vijay |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 4, p. 757-779
|
Subject: | Gratitude | Cognitive appraisal theory | Exchange relationship | Communal relationship | Outcome desirability | Perceived employee effort | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory | Arbeitsverhalten | Work behaviour |
Description of contents: | Description [doi.org] |
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