Do customization programs of e-commerce companies lead to better relationship with consumers?
Jihyun Lee; Yuri Lee; Yoon-Jung Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Jihyun ; Lee, Yuri ; Lee, Yoon Jung |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 262-274
|
| Subject: | Customization | Consumer expertise | Preference stability | Consumer-firm relationship quality | Apparel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730241