Do display ads influence search? Attribution and dynamics in online advertising
Pavel Kireyev, Koen Pauwels, Sunil Gupta
| Year of publication: |
September 2016
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|---|---|
| Authors: | Kireyev, Pavel ; Pauwels, Koen ; Gupta, Sunil |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 475-490
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| Subject: | Online advertising | Attribution | Dynamics | Marketing metrics | Vector error correction | Time series | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Zeitreihenanalyse | Time series analysis | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011596853