Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior
| Year of publication: |
2010
|
|---|---|
| Authors: | Cailleba, Patrice ; Casteran, Herbert |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 97.2010, 4, p. 613-624
|
| Publisher: |
Springer |
| Subject: | Fair Trade | coffee | consumer | France | retail | quantitative analysis | brand loyalty | satisfaction–profit chain |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008776659