Do I like my ICON? Determining preferences for firms' mode of strategic focus
| Year of publication: |
2007
|
|---|---|
| Authors: | Pitt, Leyland F. ; Berthon, Pierre ; Prinsloo, Melani ; Nel, Deon |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 2.2007, 1, p. 1-18
|