Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Shijie Lu, Dai Yao, Xingyu Chen, Rajdeep Grewal
| Year of publication: |
2021
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|---|---|
| Authors: | Lu, Shijie ; Yao, Dai ; Chen, Xingyu ; Grewal, Rajdeep |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 5, p. 964-984
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| Subject: | live streaming | pay what you want | social mediauser-generated content | tipping | field experiment | video analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668081