Do links matter? : an investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales
Nan Hu, Gaoliang Tian, Ling Liu, Bin Liang, and Yunjun Gao
| Year of publication: |
2012
|
|---|---|
| Authors: | Hu, Nan ; Tian, Gaoliang ; Liu, Ling ; Liang, Bin ; Gao, Yunjun |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 59.2012, 2, p. 189-200
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Personalisierung | Personalization | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009549688