Do market orientation and innovation improve organizational performance? : an international and comparative review of the effects
Valter Afonso Vieira
| Year of publication: |
2013
|
|---|---|
| Authors: | Vieira, Valter Afonso |
| Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 57-75
|
| Subject: | Innovation | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668207