Do millennial generation's wine preferences of the "new world" differ from the "old world"? : a pilot study
Tiziana de Magistris; Etiénne Groot and Azucena Gracia; Luis Miguel Albisu
| Year of publication: |
2011
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|---|---|
| Authors: | Magistris, Tiziana de ; Groot, Etiénne ; Gracia, Azucena ; Albisu Aguado, Luis Miguel |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 23.2011, 2, p. 145-160
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| Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Wein | Wine | Markenimage | Brand image | Vergleich | Comparison | USA | United States | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009244341